Southcentre Mall
I’ve worked with Southcentre Mall on a wide range of campaigns and creative projects, from seasonal promotions and community initiatives to large-scale environmental graphics, signage and experiential installations. Each project is an opportunity to create something engaging, thoughtful and memorable for shoppers while staying true to the Southcentre brand.
Stamp-ede
For Southcentre’s Stamp-ede activation, I designed and illustrated an interactive experience that invited shoppers to build their own custom postcard. I created the stamp artwork, large-scale wall graphics and individual stations, bringing the concept together through a playful system that encouraged people to explore, participate and create something of their own.
The First Day
Starts Here
For Southcentre’s The First Day Starts Here campaign with Kids Help Phone, I created an interactive experience inviting visitors to write a letter to their future selves, decorate it with custom stickers, and receive it in the mail the following June. I designed the campaign graphics, stationery, stickers and community wall, creating a playful and encouraging space centred around connection and support.
Heroes Beyond Earth
For Southcentre’s Heroes Beyond Earth collaboration with STARS, I designed the logo and a fully immersive Halloween activation featuring a crashed UFO, glowing portal imagery, large-scale wall graphics and a floor decal that pulled visitors into the scene. The reverse side shifted from fantasy to Heroes on Earth, using STARS branding and real impact stories to connect the playful experience back to the organization’s life-saving work.
